Superior Equipment

Full range of services for the heavy equipment industry.

Scope of work:

branding, web development, digital marketing, print

Strategic thought

Revamp and maintain the existing identity concept based on a palette of greys, red accents, geometric shapes and the letter “S” for Superior.

Online presence

Superior Equipment continues its brand’s story with a strong online presence. The brand-new website features clean design elements combined with a strict color palette, lightning-fast loading speed, user-friendly navigation and complete mobile optimization.

User interfaces

Mobile

Desktop

Pamphlet

This tri-fold brochure presents a complete overview of Superior Equipment's offering: it describes all services, expertise and products available.

Azura did an amazing job! They provided our company, Superior Equipment, and our sister division, Somac Hydraulics, with invaluable marketing guidance, resulting in a more focused corporate vision and increased sales. Natasha and her team delivered high-quality expertise in branding, website development and marketing, social media platforms as well as vehicle wrapping, content creation and more! I highly recommend the Azura team for your marketing and Web projects!

Donald Toope

Director of Hydraulic Division, Superior Equipment