Superior Equipment

Full range of services for the heavy equipment industry.

Scope of work:

branding, web development, digital marketing, print

Strategic thought

Revamp and maintain the existing identity concept based on a palette of greys, red accents, geometric shapes and the letter “S” for Superior.

Online presence

Superior Equipment continues its brand’s story with a strong online presence. The brand-new website features clean design elements combined with a strict color palette, lightning-fast loading speed, user-friendly navigation and complete mobile optimization.

Pamphlet

This tri-fold brochure presents a complete overview of Superior Equipment's offering: it describes all services, expertise and products available.

Publiquip

Various ads designed for Publiquip, a trade magazine serving the truck and heavy equipment markets.

Service unit 44 wrap

This wrap was designed to showcase Superior’s identity and their partners' logos.

Azura did an amazing job! They provided our company, Superior Equipment, and our sister division, Somac Hydraulics, with invaluable marketing guidance, resulting in a more focused corporate vision and increased sales. Natasha and her team delivered high-quality expertise in branding, website development and marketing, social media platforms as well as vehicle wrapping, content creation and more! I highly recommend the Azura team for your marketing and Web projects!

Donald Toope

Director of Hydraulic Division, Superior Equipment

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