Superior Equipment

Full range of services for the heavy equipment industry.

Scope of work:

branding, web development, digital marketing, print

Strategic thought

Revamp and maintain the existing identity concept based on a palette of greys, red accents, geometric shapes and the letter “S” for Superior.

Online presence

Superior Equipment continues its brand’s story with a strong online presence. The brand-new website features clean design elements combined with a strict color palette, lightning-fast loading speed, user-friendly navigation and complete mobile optimization.


This tri-fold brochure presents a complete overview of Superior Equipment's offering: it describes all services, expertise and products available.


Various ads designed for Publiquip, a trade magazine serving the truck and heavy equipment markets.

Service unit 44 wrap

This wrap was designed to showcase Superior’s identity and their partners' logos.

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