Pay Per Click
Pay Per Click (PPC) is an Internet marketing model in which your paid ad appears above natural search engine results.
Effective Pay Per Click campaign management generates
more quality leads and a lower click cost.
Pay Per Click is a search engine’s paid advertisement model that allows users to place ads at the top of the search results page and charges them a fee each time somebody clicks on their ad. The most common PPC platform is Google Ads, but other search engines have their own PPC programs.
Our PPC campaigns
Are logical and organized
Have contract-free pricing
Are creative and impactful
Attract relevant users
Bring more conversions
Are well managed
While the process of choosing good keywords is an integral part of a paid advertisement campaign, the selection process is very different from the keyword selection for SEO purposes. This is due to the nature of Pay Per Click campaigns that allow for a wider selection of keywords. As with SEO, however, we look at different parameters when choosing a keyword, including search intent, search volume and competition. Once the best keywords are selected, we create campaigns specifically tailored to your goals, product or service types, location and other factors. The campaigns are divided into ad groups for each family of keywords, generating compelling call-to-action ads for each ad group.
Next, we create landing pages on your website based on the keywords and ad groups. Depending on many factors, these landing pages can be within your website or outside of your website as separate pages designed to serve as links between your Google ads and your website.
After the campaign launch, we continually adjust, improve, and optimize the campaigns to get the most conversions for the least amount of money. The ongoing maintenance of Ads campaigns ensures that your ads stay relevant, all necessary on-site actions are implemented to decrease the cost per click, and campaigns are constantly revised and tweaked to reduce what you pay for each click. All this helps increase the amount of quality traffic, sales and, ultimately, your Return On Investment (ROI). We also keep campaigns up to date with the latest features released by the Google Ads platform, to make sure your ads stay on top of the competition.
Azura provides detailed monthly reports of Ads campaigns so that our clients can see the progress and whether the budget allocated for their ads is properly spent. Just like for SEO, we have developed a multi-step approach for optimizing our clients’ Google Ads campaigns. Our clients benefit from our expertise and are guided through every step of the process.
Every PPC project begins with an extensive research of your competition and market niche.
The next step is the development of a solid strategy based on the analysis, organization and prioritization of your company’s services and products.
When we select keywords for PPC campaigns, we know which keywords bring the most conversions, which helps us adjust SEO priorities at the same time. As the campaigns acquire data, we are able to discover more keywords and this, in turn, benefits SEO.
While building and maintaining your website with PPC in mind, we focus on the following:
- Continuous content and structure optimization
- Landing page creation and optimization
We create and continually adjust your keywords, bids, audiences, types of campaigns used and overall strategies.
Every month we provide a detailed keyword ranking and traffic reports to track the performance of your campaigns.
No long-term contract
At any point, you can pause or cancel the monthly PPC campaign management by simply giving us two weeks’ notice.
Azura is a certified Google partner, which means that we are recognized for maximizing campaign success for our clients, driving client growth by maintaining their campaigns, and demonstrating Google Ads skills and expertise with certifications.
Azura’s marketing agency experts strive to optimize our clients’ PPC campaigns to increase their ROI. Through continuous communication with our clients, ongoing landing page improvement, keyword adjustment and adept management of Google’s ever-evolving targeting tools, we stay ahead of the competition and bring quality leads to our clients.