NDR Electric

Lighting solutions for the commercial and residential marketplaces.

Scope of work:

branding, web development, digital marketing, print, signage

Strategic thought

Complete redesign of NDR’s visual identity. The symbol chosen is an electrical plug integrated into a circular shape, which symbolizes light being emitted from a light bulb.

Online presence

NDR’s new web portal features a complete online catalogue of lighting products and provides visitors with a clear way to learn all about the company and its illumination solutions.

The Lighting Book

This 52-page catalogue is an annual edition that will be easily updatable for years to come. The catalogue’s clean design completely aligns with the brand and uses a strong and simple presentation style, a strict color palette and custom graphic elements.

Packaging

NDR’S brand new line of packaging reflects the simplicity of their innovative lighting solutions. Respecting the brand’s image, the design is intentionally minimalist and focuses on outlining the numerous key design features in a clear and concise style.

Sub-brands

Razor, Edge, Apex and Orbit are sub-brands that represent new ultra-slim and high performance light fixtures developed by NDR. The product line’s thinness is accentuated by the logo's slim and stylish typography.

Counter mat

This mat is placed at NDR distributor counters and is part of the marketing products created to showcase all the features and benefits of the recently launched Fire Rated Razor recessed downlight.

Trailer wrap

The NDR trailer, transformed into a mobile presentation unit, features actual light fixtures installed on the inside and graphics printed on the walls of the trailer explaining all product features and highlights. On the outside, the focus is on the logo to increase brand recognition.

Have a project?

Tell us about it

Privacy settings

Like most others, our website uses cookies, which are small files stored on your device. They allow us to remember your preferences and give us information on how you interact with our website, providing you with a more personalized web experience. Because we respect your privacy, you can choose to disable certain cookies. Note that blocking certain cookies may affect your experience on the site.

Read our full Cookie Policy.

These cookies are essential for you to be able to take full advantage of all our site’s functionalities and navigate it safely. They are also useful for remembering your preferences when you visit our site. These cookies remain active at all times and cannot be disabled.

These cookies allow us to gather data on your browsing habits through analytical tools, so that we can optimize our website’s performance. For example, they tell us the time spent on our site and the pages most frequently visited.

These cookies let us provide you with personalized offers based on your browsing experience. They also help us measure the effectiveness of our advertising campaigns.