THE BROCHURE: A NOT-SO-OBSOLETE METHOD OF MARKETING
By• November 22, 2018
When working on marketing projects, we often notice that our clients think that everything has gone digital and that print advertisement has become obsolete. However, nothing could be further from the truth.
Even though information can be easily accessed through the electronic devices we carry around with us, we mustn’t forget that we tend to find comfort in familiar things. People still enjoy holding a book filled with pages and seeing words and visuals printed on non-eye-straining, textured paper. And while marketing trends continue to evolve, some tried-and-true techniques are as effective as ever at generating high levels of engagement.
In certain cases, printed brochures can even create more leads than online catalogues. A high-quality brochure that looks and feels good can be a constant reminder of your brand’s uniqueness every time your clients look at it.
Brochures have been a part of business and everyday life for a long time. In fact, their emergence coincides with the spread and modernization of the printing press during the 16th century. They were first known as printed pieces of propaganda used extensively during the Reformation and the American Revolution. Today, brochures are a type of marketing and brand representation, a form of storytelling that complements all other forms of marketing.
Brochures can be a detailed presentation of a company, a comprehensive overview of its products and services, an in-depth description of a new product or even a promotional offer. They can be given directly to your clients during presentations, sales pitches, conferences and tradeshows or mailed to them.
When creating brochures for our clients, we keep in mind four general rules:
1. Know your audience: Adapt the content so that your potential customer enjoys your brochure. Make it easy for them to learn about your product and service.
2. Layout your photography and text by focusing on the objective of the brochure.
3. Always provide a call-to-action. Give your audience a way to respond.
4. Employ custom printing techniques that make your brochure stand out. For example, use engraving or embossing, thick stock for the cover, lamination and so on.
Below is a sample of some brochures and catalogues that we have designed for our clients. Enjoy!
NDR Electric – Edge
NDR Electric – Outdoor Security