We love postcards

A compilation of postcards designed and printed for our clients.

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2018-01-18

While we live in an increasingly digital world, printed advertising remains a mainstay for promoting events, advertising new products and promotions and ultimately, generating sales. When properly executed and targeted to the appropriate audience, printed advertising is a high-ROI proposition for companies of any size.

There are many forms of printed advertising, ranging from simple postcards, complete catalogues all the way up to roadside billboards. The focus of this article will be on one of the most traditional forms of printed advertising: the humble postcard.

A postcard mailed directly to your clients and prospects is a cost-effective way to generate buzz about your new product, promotion or event. Below, we’ve assembled a few examples of postcards that Azura has produced for our clients over the years.

Marketing 101: A simple introductory postcard can be sent to prospects who may yet not know about your company or the products & services you offer.

If your company is relocating, it’s not only necessary to alert your customers and prospects, it’s a golden and justified opportunity to bump up your name in their minds, while reinforcing your brand equity! These types of cards can be included in envelopes with your invoices or any other type of communication.

Another great postcard application is to announce an upcoming event, such as open doors night or a new conference.

Special service announcements to your clientele and prospects who might be interested in this type of service will generate more leads.

Lastly, limited-time offers benefit from direct mail campaigns to increase their reach and ultimately, sales.

The most commonly used format for a postcard is 4” x 6”. This ensures that the card fits in regular envelopes and offers the best economy printing cost/quality ratio. Many custom printing solutions exist for your postcards, but those will be covered in our next article.

About the author

Natasha Yefman is the founder and creative director of Studio Azura, a digital agency specializing in branding, web development and inbound marketing.

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