W2C’s website by Azura: our craftsmanship at its finest!
A lengthy development process resulted in a fully optimized and informative website with just the right amount of spice to keep it fun!
Today, we are proud to launch version 3 of W2C’s corporate website, along with mini sites for their Training, Consultation and Shipping divisions.
Our oldest client, W2C Customs Management, has entrusted us with all their marketing needs for the past 10 years already. Is it any surprise that we wanted their 2023 website to deliver a real wow factor? Striking the delicate balance between creative and useful, we opted for a clean and functional design with just enough visual effects to keep the viewers engaged and draw their attention to important information. Above all, we wanted to provide a compelling user experience and ensure that prospects would want to learn more about the services offered and then turn into customers.
W2C has always been open to bold ideas to help them cut through the noise, and this time was no exception. For their homepage services presentation, we created an interactive map with clickable icons representing each of the services offered. The main corporate website and mini sites all use the same format to remain consistent. The multitude of services offered by W2C is neatly split into divisions that are easily accessible through the top-left part of the desktop menu bar or through the menu itself.
With a fully search engine optimized corporate website and three mini sites, W2C’s website is particularly content-heavy. It originally presented a number of challenges with text distribution, but we solved this by dividing the content into highlighted, main and secondary parts which use a collapsible format: a topic that expands into more text when clicked on.
W2C boasts many team members specializing in various industries, so we developed a unique customized solution where relevant specialists, articles and even training offerings could easily be presented for each service and industry. Introducing the team members this way is not only more relevant and drastically different from the typical team member page, but also allows showing specific content for any service with a simple click of a button in the back end. Making sure that the website is easily updatable and modifiable ensures greater flexibility as the company evolves.
As with all our websites, our priorities were a loading speed in the upper 90s in both mobile and desktop versions, successful Google Web Core Vitals and mobile optimization. No time or effort was spared in polishing and perfecting the final product. We would love to hear your comments and suggestions. W2C’s website is the result of the craftsmanship of our team members combined with our client’s input and trust. Thank you for taking the time to visit the website!