W2C web portal 2017

The company’s new web portal must reflect its position as an industry leader in customs brokerage operations.

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2017-08-18

W2C offers Canadian and American customs brokerage and consultancy services, logistical transport support as well as customs training. The company’s new web portal must reflect its position as an industry leader in customs brokerage operations.

To better structure W2C’s content, we divided the portal into two sections: corporate website and training mini website. The corporate website contains general company information, while the training mini site focuses on events and seminars provided by the company.

Branding

Keeping in tune with the company’s branding, we used predominantly grey colors with the key elements accentuated in red. We used the Proxima Nova family font for all website content, with titles and subtitles highlighted in Bank Gothic.

Responsiveness

One of the main design elements of the portal is the grid. It not only provides a catchy visual element, but also facilitates the website’s adaptation to different screens. Depending on the screen width, the elements distributed in the grid’s cells are displayed horizontally or vertically, optimizing the viewer experience.

Mockup resource from Be.net/tranmautritam

Blog

W2C has an extensive blog section and we made sure the content is easy to navigate, read and share.

Employment

The employment section features complete descriptions of current job offerings and a form that allows applicants to send CV attachments directly to the Human Resources Department.

W2C Training mini website

The training mini website is devoted exclusively to seminars and events provided by W2C. It uses the same design elements as the corporate website, but is adapted for training purposes.

Training events

The events section features a complete description of courses offered as well as registration and payment options for all upcoming events.

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About the author

Natasha Yefman is the founder and creative director of Studio Azura, a digital agency specializing in branding, web development and inbound marketing.

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