Case Story: NDR’s web portal 2020

NDR has a brand-new online presence.


NDR Electric is a lighting manufacturer in a constant state of development. Specializing in customized illumination solutions for lighting distributors in Canada, the United States and Mexico, NDR continues to create new lighting ideas and reinvent the classic ones.

NDR’s product line boasts countless combinations of features and technical specifications for each product. Showcasing the multiple variations of each light fixture was the main challenge in developing their brand-new portal.

We explored numerous design directions before selecting a clean-cut look: images of light fixtures on white and grey backgrounds, easy-to-read typography on a mostly white backdrop with some highlighted elements in blue that tie the design together. The development of the website is powered by October CMS and fully customized to meet NDR’s unique needs.

The user-friendly horizontal menu allows browsing the online catalogue by category, series or product. Each category and series has a dedicated page featuring an image of the current product offer as well as the general description and links to individual products. The product page has an interactive image, size and finish section, contains all technical specifications, features, certifications and other important information, and offers a possibility to generate a complete specification sheet that can also be used as an order form.

This new portal will serve as a comprehensive, easy-to-use tool for distributors to learn about and order NDR’s products. The website is fully optimized for search engines and ready to be promoted by paid search campaigns. This is definitely the biggest online catalogue we have ever created – and we are immensely proud to showcase it in our portfolio! Please browse through the website and feel free to send us any comments or suggestions you may have. Enjoy!

About the author

Natasha Yefman is the founder and creative director of Studio Azura, a digital agency specializing in branding, web development and inbound marketing.

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