WE LOVE BUSINESS CARDS
By• September 12, 2017
Business cards are often your prospect’s first contact with your company, so why not make it a memorable one?
While the content of a business card is usually limited to the company’s logo, slogan and your team members’ info, there are many visual ways to communicate your brand’s message as well:
As part of the basic brand collateral, business cards must adhere to the visual system of elements previously defined in your company’s branding: fonts, colors and design elements. Because business cards have restrained space available, every detail must be carefully thought-out to maximize the impact.
Selecting Pantone printing over basic CMYK printing will ensure the exact color match as well as identical colors for all future reprints. Laminating and selecting a heavier stock will result in increased durability of the cards.
Special Printing Techniques
In addition, there are many special printing techniques, such as metallic accents, embossing, engraving, special inks and finishes that will further enhance your cards and contribute to memorable and effective communication.
Special Design Solutions
Depending on the specific needs of our customers, custom solutions are developed. As seen in the examples below, business cards can be identical for all team members or vary slightly. For example, Cargolution decided to make the business cards for their Arts and Entertainment department stand out by including the industry-specific image in the front of the card, while RBI differentiated the company’s divisions by colors.
The collection below shows some of the business cards that we have designed and produced for various clients in different industries. Enjoy!