LIGHTING SOLUTIONS FOR THE COMMERCIAL AND RESIDENTIAL MARKETPLACES
Complete redesign of NDR’s visual identity. The symbol chosen is an electrical plug integrated into a circular shape, which symbolizes light being emitted from a light bulb.
Fully optimized for the search engines, NDR's future portal will be presented in 3 languages: English, French and Spanish. It will be equipped with a complete online catalogue with extensive features including specification sheet generation for each product, interior design tools and many more features specific to the lighting industry.
The new brochures are designed to introduce the viewer to NDR’s full line of lighting solutions. Each product has its own page with a list of features detailed in a coherent and easy to understand manner.
NDR’S brand new line of packaging reflects the simplicity of their innovative lighting solutions. Respecting the brand’s image, the design is intentionally minimalist and focuses on outlining the numerous key design features in a clear and concise style.
Razor, Edge, Apex and Orbit are sub-brands that represent new ultra-slim and high performance light fixtures developed by NDR. The product line’s thinness is accentuated by the logo's slim and stylish typography.
The NDR trailer, transformed into a mobile presentation unit, features actual light fixtures installed on the inside and graphics printed on the walls of the trailer explaining all product features and highlights. On the outside, the focus is on the logo to increase brand recognition.